In a move that promises to reshape the landscape of sports partnerships, Miami-based titans Royal Caribbean International and Inter Miami CF have announced an unprecedented, multi-year alliance. Both brands are giants in their respective fields of cruise vacations and professional soccer, and their collaboration is already sending waves through the community.
Making Waves in Miami
As a visual display of this groundbreaking partnership, Royal Caribbean orchestrated an awe-inspiring light show featuring Inter Miami CF’s signature pink color and the iconic number 10 at its state-of-the-art Terminal A and on its ship, Freedom of the Seas. This spectacle occurred as the ship docked at PortMiami and marked Inter Miami’s first game with two new renowned soccer icons.
A Match Made in Miami: More than Just Sponsors
While Royal Caribbean will take the role of the Club’s Main Partner and Official Vacation Partner, the alliance goes far beyond simple sponsorship. Inter Miami CF Managing Owner Jorge Mas said, “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”
On and Off the Pitch: Engaging Fans Across Platforms
Fans can expect an immersive experience that transcends the stadium. The partnership will manifest in a multitude of ways—stadium LED displays, in-game content, fan zone activations, and digital and social platform integrations, starting with the next home game at DRV PNK Stadium.
Community First: A Shared Vision for South Florida
The partnership also aims to benefit the South Florida community. Both Royal Caribbean and Inter Miami CF have a history of investing in local initiatives. According to Jason Liberty, president and CEO of Royal Caribbean Group, the collaboration will “deliver memorable moments to fans around the world” while also serving the South Florida community.
Global Ambitions, Local Roots
Xavier Asensi, Inter Miami CF’s Chief Business Officer, emphasized the local-global dynamic of this partnership. “This partnership makes total sense for all of us: two local brands with global audiences and huge ambitions,” he said.
The Icon of the Seas: Another Milestone for Royal Caribbean
This collaboration coincides with another significant event for Royal Caribbean— the anticipated arrival of its new ship, the Icon of the Seas, in January 2024. This ship promises to redefine vacationing by offering a versatile range of experiences for every type of traveler.
This collaboration between Royal Caribbean and Inter Miami CF is a testament to what’s possible when two industry leaders come together with a shared vision. In marrying the worlds of professional sports and cruise vacations, this partnership sets a new precedent for how brands can collaborate to offer unique and engaging experiences, both on the soccer pitch and the high seas.